The shock and thrill of the new is everywhere: new ideas, new brands, new stars, new words. The newspaper has become essential reading for every Global-watcher. The English-language Global Sentinel is a trustworthy source covering everything from Crime to Politics and Entertainment. Global Sentinel delivers incisive coverage of the issues, ideas and institutions that matter to people.
Advertisement with a cause—-Every penny goes to help needy, but it’s not that simple
Advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others.
Global Sentinel have a campaign to collect funds via advertisement that will help needy children to meet their educational expenses. The campaign promises that every penny will go to projects helping disadvantaged children (living in slum areas), girls and women in the Pakistan.
Global Sentinel has a focused strategy and has clearly demonstrated its ability to achieve its aim of giving disadvantaged children, girls and women a voice.
‘We don’t say we have no costs; we say that every penny that the public gives to us is used to support the projects, and that’s a different message.’
We gives the money to other groups to carry out the projects, so its overheads are relatively low anyway. The modest contributions are intended to help people that not only have no welfare programs but, in many cases, no running water, no electricity, no schooling, inadequate medical care, poor sanitation, low life expectancy and real, grinding hardship.
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